The most striking example of such a trick is the icon. The shape can create an accent and attract attention with its distinction. With these approaches, you can guide users' focus and attention. Several tools and techniques in typography allow you to handle the relationship between primary and secondary. Separating primary and secondary makes the interface more user-friendly and helps users make choices. The title gives the card weight, meaning, and a point of focus. It's the same with control panels: we scan the headings, look for the button with the desired action, and move on.īy understanding how users interact with the interface, we know how to create focus points so they can get what's important as easily and quickly as possible. Then we find a link or button and move on. We scan the headings, scroll quickly, look at the images, and sometimes look at the icons. They know that no one will read the text, but without it, the design would not be complete. The text on the main page of is definitely made for robots, with a separate link in almost every word. Unfortunately, the text in marketing sites is often for SEO, and no one reads it. The text has an auxiliary role in them, either a supplement to the main one or made for the robots. And in that case, the text is really the most important thing you have to put a lot of effort into it.īut in addition to content-oriented interfaces, there are countless other kinds of websites, applications, control panels, and different on-screen UI. Sometimes text is primary in content-oriented interfaces, such as news sites, book reader apps, documentation, and long reads. In user interfaces, the main things are headings, buttons, links, images, navigation, and controls. The main heading clearly stands out among the rest.
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